The digital revolution has been underway for some time and it has undergone a significant acceleration in the last year.
For the client Quagliotti, company recognized worldwide for the high quality of its linen, Il Quadrifoglio outlined a communication strategy for the new e-boutique, suggesting a digital campaign including storytelling and display on the most authoritative Italian and international targeted magazines, aimed at launching the digital shop and promote the brand to a range of customers active on the web and on social channels.
The e-botique, inaugurated in 2020, offers a selection of bed linen, table linen and textile accessories for the bathroom. The goal of the plan is to facilitate customers landing on the online shop so that the public can get in direct contact with the company.
