“Ego” was introduced as a world preview during Fuorisalone 2017 at the University of Milano, within the Material/Immaterial framework of Interni. The Ego All Black installation shelters a precious, unique “Ego”, with a metal cage that protects it and exalts its beauty. “Ego” is a new concept of off-line memory device for personal use, born from a passion for technology, design and innovation. A new technological project entirely conceived and developed in Italy.